Unfortunately, passwords are growing in obsolescence every day because cyber criminals figured out that we have too many digital assets to remember all our passwords. Criminals use compromised credentials at scale to credential stuff websites yielding owned accounts 2% of the time and then monetize these accounts in various ways. Enterprises have an opportunity to remove friction for the enterprise user or the customer enhancing the digital experience, add friction for the threat actor and lower operating costs by evolving the way we think about authentication into a continuous process from an event with a binary outcome. It's called continuous behavioral based authentication using data science and streaming data. Shahrokh Shahidzadeh & Jim Routh discuss the journey to continuous behavioral based authentication at RSAC21.